Consumers in 2030: Forecasts and Projections for Life in 2030

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The Which? Consumers in 2030 project is designed to spark debate about the changing needs of UK consumers in the 21st century. Which? is seeking to identify the areas where consumers will face both detriment, and opportunities, in 2030. The ideas and scenarios in this publication are designed to bring about a new type of debate around a future that has people, rather than organizations or government, at its heart. In order to do this, Which? and Forum for the Future conducted a detailed historical analysis of UK consumer trends from the mid-1950s to the present, and modeled these trends forwards to 2030.