Future Lifestyles in Europe and the United States in 2020

[PDF]

Executive Summary

EFFLA is looking to review the Horizon 2020 objectives and the related grand challenges in light of foresight with a long-term horizon. The intention of this research is to provide EFFLA with detailed understanding of key lifestyle trends in both Europe and the United States that are likely to challenge and change the current paradigm, societal structures, values, attitudes and practices in the long-term.

This research, done by Wevolve, a Helsinki and New York based research and strategy agency, consolidates the existing information and research material, such as reports, articles, trend publications, research articles and other existing information of the relevant shifts and trends. It identifies the key macro drivers of change and maps the relevant lifestyle shifts in values, attitudes and behaviors. The four key future lifestyle trends are Augmented and Programmed Lives, Culture of Production and Sharing, Resilient and Proactive Citizens, and The Quest for Purpose. All trends include relevant
subthemes.