GTFS: Global Trends and Future Scenarios Index

Consumers in 2030: Forecasts and Projections for Life in 2030


The Which? Consumers in 2030 project is designed to spark debate about the changing needs of UK consumers in the 21st century. Which? is seeking to identify the areas where consumers will face both detriment, and opportunities, in 2030. The ideas and scenarios in this publication are designed to bring about a new type of debate around a future that has people, rather than organizations or government, at its heart. In order to do this, Which? and Forum for the Future conducted a detailed historical analysis of UK consumer trends from the mid-1950s to the present, and modeled these trends forwards to 2030.

Demography, Urbanization and Migration
Europe, Global
United Kingdom
Year Published:
Which? UK, Forum for the Future